Originals · Commercial

Kohl's Spec

This narrative spec commercial for Kohl's is a direct recreation of Olivia Wong's coming-out story to her parents.

Released2024

A young woman smiling through tears in close-up, a red heart-shaped light glowing out of focus behind her — a still from the Kohl's spec commercial

It was created in honor of AAPI Heritage Month and Mother's Day, in collaboration with a real-life family of actors, and shot entirely in their family home. It highlights the theme of saying everything, without saying a word.

Cast & crew

Writer / Director / Editor: Olivia Wong
Producers: Olivia Wong, Monique Magpayo, Larry Tang
Cast: Monique Magpayo, Marisa Magpayo, Carlos Magpayo Jr.
DP / Colorist: Larry Tang
1st AC: Aaron Cheung
Gaffer: Chase Okimura
Key Grip: Min Kee Kim
AD / Script Supervisor: Natalie Dang
Sound (On Set & Post): Amber Li
BTS Photographer: Soohyun Song
BTS Videographer: CJ Stanton
Composer: Jacob Katz

Behind the scenes

Behind the scenes on the set of Kohl's Spec (3 of 17)

Behind the scenes on the set of Kohl's Spec (4 of 17)

Behind the scenes on the set of Kohl's Spec (5 of 17)

Behind the scenes on the set of Kohl's Spec (6 of 17)

Behind the scenes on the set of Kohl's Spec (7 of 17)

Behind the scenes on the set of Kohl's Spec (8 of 17)

Behind the scenes on the set of Kohl's Spec (9 of 17)

Behind the scenes on the set of Kohl's Spec (10 of 17)

Behind the scenes on the set of Kohl's Spec (11 of 17)

Behind the scenes on the set of Kohl's Spec (12 of 17)

Behind the scenes on the set of Kohl's Spec (13 of 17)

Behind the scenes on the set of Kohl's Spec (14 of 17)

Behind the scenes on the set of Kohl's Spec (15 of 17)

Behind the scenes on the set of Kohl's Spec (16 of 17)

Behind the scenes on the set of Kohl's Spec (17 of 17)

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